← Back to home

Press kit

Boilerplate, facts, artwork and video · free to use in coverage

Written by Marija Gvozdenovic, who builds WimziPal.

The one-liner

WimziPal is a voice-first AI companion for children aged 3 to 9. A child picks one of 17 characters — animals, dinosaurs and people — and simply talks to it, and a parent can read a transcript of every word afterwards.

The short version, 50 words

WimziPal is a bounded, parent-supervised AI companion for children aged 3 to 9. Children talk out loud to one of 17 character buddies about stories, songs, facts and the endless “why” questions. There is no open internet, no contact with strangers and no advertising, and a parent reads every word.

The longer version, 120 words

Most AI apps assume a keyboard, which rules out every child who cannot yet read. WimziPal starts from voice instead: a child taps a character and talks, and every reply is spoken back in that character’s own voice. It is deliberately narrower than a general-purpose assistant. The buddy will tell stories, sing, answer questions and play a letter-sound game, and it will not browse the web, follow links, or put a child in touch with another person.

Every message is screened on the server on the way in and on the way out, and hard subjects are handed back to a trusted grown-up rather than answered. A parent sets a daily time cap and allowed hours behind a PIN, and can read the full transcript of what their child heard and said.

Facts

What makes it different, if you need an angle

• It is voice-first because of who it is for. Nothing in the child’s half of the app requires reading or typing, which is what makes it usable at three. A keyboard is there for a child who wants one, but it is never the price of entry.
• A cast, not an assistant. Most kids’ AI apps ship one persona. WimziPal ships 17, and the one a child picks tells a parent what they actually want to talk about. It also spreads the attachment, which is the design worry that matters most at this age.
• The transcript, not the filter. Every app in this category claims to filter. Far fewer let a parent read exactly what was said. A filter is a promise; a transcript is evidence.
• It is built to hand the child back. The buddy never claims to be a real person or animal, never agrees to keep a secret, and steers the hard subjects to a trusted grown-up instead of answering them.
• Made by one person. WimziPal is not an AI company’s side project. It is built solo by Marija Gvozdenovic, a Belgrade mobile developer who watched her nephews disappear into an autoplay feed.

Safety, in one paragraph you can quote

Every message a child sends and every reply the buddy gives passes through independent checks on WimziPal’s servers, before and after the model sees anything, so it cannot be switched off from the device. There is no open internet, no link-following and no contact with other people. Voice and any photo are processed and discarded rather than stored, nothing is sold, and there is no advertising on any tier. Hard subjects are redirected to a trusted grown-up, serious ones can be flagged and emailed to the parent, and a parent can read the full transcript from behind a PIN. There is a page setting out exactly what is checked, and when, and a safety report covering how the buddy is stress-tested against the independent KORA child-safety benchmark.

WimziPal does not hold a child-safety certification, and says so: there is no widely recognised certification for conversational AI aimed at young children. What it offers instead is visibility.

Screenshots

The eight App Store screenshots, at full 1290 x 2796. Click any one for the full-size file. All cleared for use in coverage.

Video

Icon, logo and artwork

Everything above is cleared for use in coverage of WimziPal. If you need a different crop, a specific screen, or a higher-resolution character render, ask and you will get it the same day.

Things to get right

• The name is one word, capital W and capital P: WimziPal. Not Wimzi Pal, not Wimzipal.
• It is 17 characters.
• The age range is 3 to 9. The App Store lists it in the Kids Category band for ages 6 to 8, which is a store classification rather than the range the app serves.
• It is a companion app, not a tutor or a learning programme. It does not teach a child to read.
• KORA is an independent benchmark from korabench.ai that WimziPal runs against itself. It is not WimziPal’s own benchmark and it is not a certification.

Also worth reading

• The parent’s guide, which is the plain-English version of all of this
• What we check, and when
• Safe AI for kids: how to choose one, a seven-point checklist that works on any app, including this one

Questions editors ask

Can I use the artwork and video without asking?

Yes. Everything on this page is cleared for use in coverage of WimziPal, with no permission needed and no approval process. Credit to WimziPal is appreciated and not required.

Can I get a review account or a promo code?

Yes. Email support@wimzipal.com saying which store you want it for and you will get one back. There is also a free tier you can try without any code.

Who built WimziPal?

Marija Gvozdenovic, a mobile developer in Belgrade with about twelve years building apps. Solo, full-time, no team and no investor. There is more on the homepage, and she is on LinkedIn. A headshot is here; ask if you need it larger.

Is there a child-safety certification?

No, and WimziPal says so on its own safety pages. There is no widely recognised certification for conversational AI aimed at young children. WimziPal runs the independent KORA child-safety benchmark against itself, which is a test rather than a credential.